Hershey Essay

The Hershey’s company mission is â€Å"Bringing sweet moments of Hershey happiness to the world every day. † Hershey’s mission statement is short and sweet. They are able to address the majority of the nine components of the mission Statement with one sentence. Their customers are the world, their product is Hershey, their market is the world, their philosophy is to bring happiness, and their self-concept is that they perceive themselves as a company that can bring happy moments to individuals who use their products across the world everyday. There are nine component of mission statement ,whisch is Customers, Products/Services, Geographic Markets, Technology, Concern for Survival, Philosophy, Public Image and EmployeesDistinctive Competence. The mission statement needs to include some description of the function of the business. For example, â€Å"to promote industrial excellence,† tells customers and employees nothing. A more effective description would be â€Å"To provide management consulting services. † An effective mission statement sets out, in broad terms, the target market. A manufacturer that makes nuts and bolts might set its target market as retail hardware stores, machine manufacturers, or both. The business must determine what region it serves best and relay that information by way of the mission statement. A garage, for example, might limit its target region to the community while a magazine company might target an entire country. Mission statements typically include a statement of company values. Values such as customer service, efficiency and eco-consciousness often appear on lists of company values. At their best, company values should express principles the company explicitly tries to affirm in day-to-day operations. For businesses that rely heavily on technology, the mission statement should include a description of the essential technology the company does or plans to employ. If nothing else, this directs purchasing agents toward the appropriate vendors for goods and services. Every company has a policy regarding its relationship with employees. A mission statement provides an opportunity to describe that policy in brief so employees know the essentials of where they stand. Effective mission statements also include a brief description of the business’s strategic position within the market. For example, the company might excel at serving residential clients and seek to maximize that strategic advantage. For for-profit ventures, businesses require clear financial objectives. A start-up company might set one of its financial objectives as making an initial public offering of common stock within two years. This lets the employees and potential investors know the company intends to go public, with all of the legal and record keeping ramifications that entails. Like people, companies develop public images. Careful companies craft the public image they want to establish and lay out the major features of it in the mission statement. This helps managers direct employees that stray from the sanctioned public image. Hershey’s objectives * To promote the health benefits of Hershey Chocolate * Help the consumers change their mind-set that chocolates are unhealthy * To spread awareness and increase sales of product Critically analysis the strategic objective of Hersheys company. Answer : Hersheys as the popular chocolate company has provided a good list of objectives of their company. Firstly, Hersheys company try to give an effort on promoting the health benefits of their product to shared it with thier customer. For the example, Hersheys company win their customer by influence them to make a choice Hersheys chocolate as the best healthy chocolate. This parallel to the second objective of Hersheys company that to bring hope to help the consumers to change their mind-set about the unhealthy of taking chocolate. So that, by implement the first and second strategy Hersheys company can increase sales of product and spread awareness well. Based on Specific, Measurable, Attainable, Responsible person and Time specific (SMART) Hersheys Company not follow the technique wisely. For the Specific part, Hershey company fail to specific their goals. They must try to answer the questions of how much and what kind with each goal writen. On part Measurable, the company must set the goals that stated in quantifiable terms, or otherwise they’re only good intentions. Measurable goals facilitate management planning, implementation, and control. Hershey shown the implement to getting the customers that has mind-set of chocolate is a healthy junk food. Besides that, the third aspect of SMART technique is Attainable that talk about the goals must provide a stretch that inspires people to aim higher and make sure the goals must be achievable, or they’re a set-up for failure. For the Hershey company, they objective or goals that want to change customer mind-set about taking chocolate is a good habits that inspired their customers to increase their loyalty. Fourth aspect is the responsible person or group of department to take the responsibility to run the objectives. The goals must be assigned to a person or a department. But just because a person is assigned to a goal doesn’t mean that she’s solely responsible for its achievement. Hershey company did not state clearly who or what department must take the important part of implement the objective of the company. Lastly, aspect of time specific which is reference to time, the goals must include a timeline of when the goals should be accomplished. The Hershey did not state it in their objective. This is make the goals can become flexible to achieve that never based on time setting. Besides that, Hershey company also has their own strategy as an backup of their objective which is entering new market in Canada, United States, Mexico,Brazil and other international locations(India,The Philippines ,Japan and China), producing new products with new brand name, expanding its global presence via joint venture and merger, supporting environmental and social projects, increase sales using promotional materials and the last is roducing healthy chocolates.

Critical Response Paper

The development of political thought was always close-knit with the author’s epoch and regime of governance he lived under; however, in spite of the ethical and technological limitations, associated with the temporal factor, the majority of political scientists sought to build a universalized framework of justice and legitimate state power.John Rawls is distinguished for his positivist, or â€Å"realistic utopian† approach to justice and principles of peaceful coexistence among individuals as well as peace between government and population. However, the proportion of utopianism is much higher in his writings, as compared to the realism ratio, given that he fails to address the challenges, related to diversity and class inequality which are dominating the modern North American society.First of all, it is important to pay attention to Rawls’s dynamic and positivistic model of justice. According to the article, instead of seeking the ideal of justice beyond the exis ting order of affairs, the scholar tries to enable reasonable and gradual improvements of the internal structure and situation: â€Å"We can see this idea through the rather well-worn metaphor of the difference between the efforts needed to fix a boat that is at sea one plank at a time rather than trying to rebuild it from scratch. Generally speaking, it makes more sense to engage the first sort of repair job than a complete rebuild† (Mini-lecture, p.4).Interestingly, the author focuses predominantly on the strong points of the current ideas of justice as articulated both in legal terms and through societal behaviours.However, this task might appear extremely challenging given the focus of diversity in most European and North American policies. Diversity is a delicate issue, since there is a number of conflicts among beliefs, interests and practices, underlying each cultural or social group. Obtaining true impartiality also turns into a difficult task, as the society, which l acks uniformity in certain vital political issues, is likely to encourage its groups to perceive and assess the objective reality from the intragroup value system; as a result, such judgments can seem neither objective nor neutral.According to the article, â€Å"He does not propose a vision of justice that would stretch our character too and tries to build a theory that is responsive to our current conditions† (Mini-lecture, p.5).However, taking into consideration the above provided chain of reasoning, one can assume that the existing disproportion and divergence of political values will inevitably result in the necessity of â€Å"stretching† the philosophies or ideologies of certain minority groups, either religious or cultural. However, for the purpose of maintaining/ establishing social cohesion, this step can be justified, since the vast majority is likely to benefit from it.This excessive pluralism is partially addressed in the reading: â€Å"Bearing this point i n mind, he tries to find a way to build an impartial model for deliberating about principles of justice that everyone can reasonably be expected to endorse despite holding different religious and moral views† (Mini-lecture, p.5).The statement is quite abstractive, whereas the particular scenarios of its realization point to the existence of disparities in core values of each group. For instance, in the United States, there are several large Muslim communities, whose polity greatly resembles the lifestyles of Middle Asian societies. The U.S.-based communities might engage with political activity and unite into a faction, requiring, for instance, the cancellation of women’s right to take certain jobs, and referring to the fact that the existing state-of-art offends their vision of gender morality.Surprisingly, this faction might be supported by other political groups, which also share this view on gender equality – as a result, the society might be torn by the deba te over the true justice. As one can notice, the representation of the core values of liberty might be uneven in our society, so both federal and state legislations necessarily challenge the beliefs of a certain minority.  Furthermore, Rawls’s concept of justice and stability is quite unrealistic, since it provides an abstractive picture, barely imaginable in the current world. According to the political philosophy article, â€Å"His core insight is that a stable and enduring society is one that is also just, that is, where citizens are considered to be free and equal. More importantly, citizens have to be able to see themselves and each other as free and equal† (Mini-lecture, p.6).However, inequality is inescapable, it is often referred to as an engine of social and political development, which motivates individuals to participate in political processes. The true equality, as articulated in the paper, consists in people’s outlooks and convictions, yet the for mation of â€Å"equality beliefs† is normally realized only partly, since there still exist economic, social, regional, gender and age boundaries which make people feel underprivileged or superior.In this sense, Rawls refers to Kant and observes that the greatest political ideas were realized from the personal to the public, i.e. if an individual considers certain pattern ‘fair’, this pattern is likely to appear to be ‘fair’ in the whole society.However, this logic of reasoning fails to take into consideration the fact that the idea of equality was first born in autocratic societies, bearing much higher uniformity within its aristocratic and power circles, as compared to the modern Western world. Given that Rawls himself states that the relevance of political ideas depends on temporal and spatial (regional) factors, so the ideas of liberty and equality, which existed in the ancient world and Enlightenment society, are not fully suitable in the modern North American society.Thus, given that the author implies a positivist approach o the development of political values and proposes that they be formulated â€Å"from within†, Rawls should have also looked closely at specific cases and considered the workability of his perspective in real macrogroup situations.Reference listMini-Lecture. A Brief Introduction to Rawls’s Project, pp.1-10.

Gambling addiction’s effect on family Essay

Gambling is a distraction for most people, something to look forward to on a vacation or the occasional trip to the racetrack. However, there are others who can’t control their interest in gambling. Instead of doing it on an occasional basis, it becomes an everyday activity and a cruel addiction. Individuals who become addicted to gambling often get overwhelmed by the activity and allow it to become the dominant thing in their lives at the expense of themselves and their family. Addiction Addicted gamblers get into trouble when they start chasing their losses. A gambler may go to the casino or go online to gamble with a fixed amount of money. According to the American Academy of Family Physicians, the increased access to gambling throughout the United States the problem of pathlological gambling is likely to increase in the future. Sponsored Links Pedialyte ® For Children When it Comes to Rehydration, Other Household Beverages Can’t Compare. www. Pedialyte. com Function The gambler doesn’t want to lose, but when those losses occur, he doesn’t want others to know about it. He wants to hide his losses because he doesn’t want to disappoint others and he doesn’t want to face the consequences of what is happening. So when an addicted gambler is losing, he is hurting his family by losing money that cannot afford to be lost and he is hurting is family even more by lying to them. According to a report by the National Opinion Research Center at the University of Chicago, there are 2. 5 million pathological gamblers in the United States and another 3 million problem gamblers. Impact In many cases, the addicted gambler’s family doesn’t find out about the problem until many months or years have gone by. The gambler may manipulate the family’s money for a while to make it look like all the funds are in tact. However, after a given period, that won’t be possible because the money will be gone. The gambler’s spouse or significant other may discover the shortfall in a routine examination of the accounts or the gambler may admit the problem when the guilt becomes overwhelming. Either way, trust has been destroyed in the relationship. Treatment Preventing a gambler from gambling is difficult, but if family members know about the problem and really want to help, they can practice tough love in order to prevent the gambler from doing more damage to himself and to the family. A support group like Gamblers Anonymous can also help. GA, modeled after Alcoholics Anonymous, uses 12 steps to increase self-awareness and identify character defects that can help the individual arrest his gambling problem. However, the compulsive gambler cannot be â€Å"cured. † Identification The American Academy of Family Physicians has identified some of the behaviors associated with pathological gambling, which can help family members identify if a family member has a gambling problem. These behaviors include preoccupation with gambling; repeated failed efforts to control gambling; gambles to escape problems; lies to family members, therapists and others to conceal gambling losses and relies on others to provide money to relieve desperate financial situations.

Financial risk management in the financial institutions Dissertation

Financial risk management in the financial institutions - Dissertation Example Therefore, it is because of this trend there has been need for the risk management practices in the financial institutions. It has also forced the regulatory authorities and the bankers to improve the internal systems such as pricing, risk evaluation and control (Saita, 1999). It has been found that the traditional banking business of making loans and accepting deposits have declined in the United States in the recent years. People are switching from directly held assets to the pension funds and the mutual funds. In light of this issue, the banks are attempting to uphold their position relative to the GDP. They are putting emphasis on switching from their traditional business to fee-producing activities. It has been found that the household investors in the US and the UK bear more risk from their investment in comparison to the investors of Japan, Germany and France. However, according to few researchers it has been argued that intermediaries from Japan, Germany and France may be abl e to manage the risk by holding liquid reserves and intertemporal smoothing. On the other hand, the countries such as the US and the UK are not able to manage their risk because of the competition that they face from the financial markets. With the decline in the financial innovation and traditional banking business that is normally undertaken by the banks in the US, it can be described as a response to the competition that they face from the markets and the decline in the intertemporal smoothing (Allen & Santomero, 2001). Question Two The design in the new security, advances in the theory of finance along with the improvements in the computer and telecommunication technology have resulted in revolutionary changes in the overall structure of the financial markets and the institutions. Hedging versus equity has a role to play in managing the risk (Merton, 2000). The corporate hedging can help in reducing the volatility of the firm value. In this perspective, it is important to unders tand what the term corporate hedging denotes. It generally makes use of the off-balance-sheet instrument such as forwards, swaps, futures and options. For instance, if in case the value of the American manufacturing firm facing competition in the US markets from its foreign manufacturers are inversely linked to the value of the Dollars, then the manufacturing company can hedge the exposure by employing the off-balance sheet instruments. The exchange rate changes or volatility can be hedged in various ways. It can be done by selling the foreign exchange futures on the foreign currency, entering into the currency swaps, buying a put option or by writing a call option on the foreign currency. Therefore, it can be said that by utilising this tools the firm can hedge the risk. On the other hand, the firm can hedge by making use of the on-balance-sheet strategy (Nance & Et. Al., 1993). Credit options can also be used by the bond investors to hedge against the decline in the price of the b ond. The decline may be caused because of the downgrade in the company’s debt. Credit options are a second type of credit derivatives that can be used to hedge the risk of adverse changes brought about in the credit quality. The debt issuers can also make use of the credit-linked note which is a type of the credit derivative in order to hedge against credit risk. Therefore, it is evident that the conventional methods of managing the risk such as bank loan, assets securitisation and diversification can provide only a

Reflections on Food Solution in My Neighborhood Coursework

Reflections on Food Solution in My Neighborhood - Coursework Example Encourage schools to purchase healthy food for the students from local growers that are known to be sustainable farmers †¢ Good food offerings are unaffordable †¢ National school meal program to supply healthy meals to children †¢ Teach people about how they can preserve, cook, and share food for the benefit of those that cannot afford. †¢ Food wastage †¢ Create food awareness through environmental studies and community Arts movements that advocate for social change regarding food conservation †¢ Unhealthy, poorly cooked and cold lunch program †¢ Encourage the Good Food Cafà © that offers a healthy hot lunch program for school kids †¢ Malnutrition and hunger is rampant due to inadequate food supplies and poverty. †¢ The government should create school meal programs to provide children with constant food supply. †¢ Encourage diverse culinary tastes for multicultural population to honor the different cultural rituals †¢ Kinderga rten children change their attitude towards fresh fruits and vegetables †¢ Encourage children to eat fresh fruits and vegetables more than processed and canned food. †¢ Collaborate with food scholars and non profit private and public organizations to exhume, document and link people with their food practices to determine where health deficiency occurs. †¢ Form organizations such as Food-share that supplies fresh, nutritious, and affordable fruits and vegetables to children and adults every month.

What disparity is there between defendants outcomes when you retain a Essay

What disparity is there between defendants outcomes when you retain a private attorney versus a public defender in a criminal trial - Essay Example While the presiding judge’s job is to ensure that the prosecution presents the case in a manner which is consistent with the law he is under no duty to ensure that council for either side is competent. As a result representation of a defendant at trial is very important if the defendant is going to benefit from a trial of the issues. It is important to remember that not all criminal trials involve jurors and not all parts of a jury trial require the jurors to remain a part of the proceedings. In Powell v Alabama Justice Sutherland explained the absolute requirement for legal representation at a criminal trial. He said that ‘the right to be heard would be, in many cases, of little avail if it did not comprehend the right to be heard by counsel. Even the intelligent and educated layman has small and sometimes no skill in the science of law. If charged with crimes, he is incapable, generally, of determining for himself whether the indictment is good or bad. He is unfamiliar with the rules of evidence. Left without the aid of counsel he may be put on trial without a proper charge, and convicted upon incompetent evidence, or evidence irrelevant to the issue or otherwise inadmissible. He lacks both the skill and knowledge adequately to prepare his defense, even though he have a perfect one. He requires the guiding hand of counsel at every step in the proceedings against him. Without it, though he be not guilty, he faces the danger of conviction because he does not know h ow to establish his innocence.’ (Powell v Alabama 287 U.S. 45 (1932)) In delivering the judgment for the court, Justice Sutherland went on to explain that in the event a defendant is charged with a capital offense and could not afford to retain council the court had a residual duty to appoint council for the defendant. Failing to appoint council was tantamount to a denial of the right to due process of law under the fourteenth Amendment to the

Knowledge Integration in Strategic Management Dissertation

Knowledge Integration in Strategic Management - Dissertation Example Knowledge Management has been discussed and described by several experts. Ron Young, CEO of Knowledge Associates International has defined knowledge management as, â€Å"the discipline of enabling individuals, teams and entire organizations to collectively and systematically create, share and apply knowledge, to better achieve their objectives†(Knowledge Management, 2009). knowledge management is a growing and established discipline and is used in many large organizations. According to Pentland (1995), as cited in Alavi and Leidner (2001), organizational knowledge creation involves developing new content or restoring existing content within the organization’s tacit and explicit knowledge. The start of the knowledge management was mainly in organizations in Northern Europe and North America. However, this concept has grown and has become an essential aspect for companies across the world. Researchers have noticed over the years that almost 75 – 80 percent of all l arge companies have a strong inclination and formal knowledge management programs. Knowledge Management is slowly becoming a major and crucial issue in companies. It is essential to understand that knowledge is a major economic challenge for companies in the future (Hewitt, 2000). For every innovative and successful organization, there is a high need for creating, capitalizing and sharing the Knowledge capital. It is essential to understand that knowledge management is a program that is more of a long-term effort, and includes a strong need for strategic commitment and involves and includes the analysis of the knowledge and capabilities and tools in the company. Business Driver: Since ages, there has been an extremely important and true saying, ‘Knowledge is Power’. Knowledge is the foundation for almost every activity in everyday life. McInerney (2002) believes that knowledge management allows companies to benefit from the knowledge that resides in an organization by using it to achieve the organization's mission. With the attention that is being provided to the products and services alone over the years, the most significant key to value creation has been missed out over the years.

Legals Forms of Business Term Paper Example | Topics and Well Written Essays - 1000 words

Legals Forms of Business - Term Paper Example In addition, it is less costly and easier to establish a sole proprietorship than any other form of business as it requires a few legal formalities. This form of business is a good undertaking as it allows flexibility than a corporation and partnership. The sole proprietor has discretion to make an instant decision. For example, he can make decisions on when to take a vacation, whom to hire and the business worth pursuing. The sole proprietor can also transfer or sell some portion of the business to another person without seeking approval from any other person. A sole proprietor is allowed to establish a retirement account that is exempted from tax only when funds are not withdrawn. Lastly, a sole proprietor only pays personal income taxes from the profit gained (Miller & Cross, 2013). Partnership Partnerships are businesses established by two or more than two persons with an aim of making profits. Partnerships are established through agreements among the partners, which can be impli ed or expressed. The partners become the co-owners of the business and they jointly operate and share profit equally. Partnerships are regulated by the statutory laws and the Common laws. Partnerships are preferred because of several reasons. ... The partner, who performs additional administrative duties such as managing personnel or the office, receives a salary in additional to the share of the profit he gets. The partners have full access to information that concerns the carrying out of all aspects of a partnership business. The partners are free to inspect all the records and books of account on demand and get copies of the materials. Members of a partnership can determine the value each owns in a partnership. This can be done by carrying out of accounting either through a court order or voluntarily. Lastly, in a partnership, a partner may possess partnership property on behalf of the entire partnership but has no right to mortgage, sell or transfer partnership property to another person (Miller & Cross, 2013). Limited Liability Partnership (LLP) This is a form of business designed for largely for professionals such as accountants and attorneys who are involved in business as partners in a partnership. This form of busine ss is advocated for because of various advantages. To begin with, it limits partners' personal liability as it allows the partnership to continue existing as a pass-through entity for taxes related issues. This form of partnership facilitates the conversion of traditional partnership into a LLP because it shares similar basic organizational structure with the traditional partnership. The LLP protects professionals from personal liability emerging from the malpractices done by associated partners such as negligence, wrongful acts or misconduct (Miller & Cross, 2013). Limited Liability Company (LLC) A limited Liability company (LLC) is a form of business that allows partnership-style of taxation and gives its owners limited

Coparing Essay Example | Topics and Well Written Essays - 500 words

Coparing - Essay Example On the hand, the characters of Lost suffered injuries of varying degrees – some survivors were revived with CPR, some wounds were stitched up, while others were fatal. There were even survivors who were killed on the island when the wreckage blew up. Another apparent difference between the two scenarios is the fact that in the novel, the plane wreck was not on the island. So the boys had to make everything they need out of what are available on the island. The only thing that they have from civilization is Piggy’s eye glass which they used to create a fire. In stark contrast, in the TV series Lost, the wreckage of the plane was on the island. Hence the survivors were able to retrieve their belongings as well as the cargo of the plane. The Lost survivors had food, fire, clothing, blankets as well as first aid kits to keep them warm and safe on their first night. Because they already have their primary needs, they had the time to look out for one another and to think things over. Moreover, while the novel features a rather homogenous cast of innocent pre-adolescent boys, the series Lost have a more realistic composition of characters with a representative sample for different age groups, race, gender and even skills. While the boys had to conduct a meeting in order to organize themselves, the adults of lost do not need supervision from anybody. Everyone took the initiative to be of help to one another. One creates fire and asks another to keep it going while another person gathered food and distributed them to the other survivors. Finally, between the boys of the novel Lord of the Flies and the men and women of the TV series Lost, the latter have far better chances of survival and of being rescued back into civilization. First, the boys were at an age where they are still generally under the care of their parents. There is the presumption that they still lack the

The Level of Employee Engagement and Organisational Performance in the Dissertation

The Level of Employee Engagement and Organisational Performance in the Nigerian Public Secto - Dissertation Example And if yes, then how does employees’ engagement relate to employees’ performance, i.e. positively or negatively? This study aims at investigating the relationship between employee engagement and organizational performance with particular reference to the Nigerian Public Sector, i.e. Ministry of Niger Delta Affairs and National Information Technology Development. In order to conduct this study, the researcher made use of primary research and obtained information related to employees’ engagement level and Ministry of Niger Delta Affairs and NITDA’s performance through survey questionnaire and interviews. The researcher selected 150 respondents for survey and interviewed 10 managers. The results obtained in this study show that there is a positive relationship between employees’ engagement and organizational performance. Moreover, it has also been concluded that the employees working in Ministry of Niger Delta Affairs and NITDA are highly engaged and t his high level of employee engagement has translated into improved organizational performance. Keywords: Employee Engagement, Organizational Performance, Motivation, etc. ... harts - Descriptive Findings 46 Figure 2: Scatter plot - Regression Analysis 48 List of Tables Table 1: Descriptive Findings – Demographics Attributes 36 Table 2: Descriptive Findings – Statements Related to Employee Engagement 39 Table 3: Descriptive Findings – Statements Related to Employee Engagement 42 Table 4: Findings from Regression Analysis 47 Chapter 1 Introduction 1.1. Background to the Context The term ‘employee engagement’ can be argued to be a comparatively new in managerial practices, as it emerged in the last decade (Bhatia, 2011). The concept of employee engagement can be elaborated as the degree of employees’ commitment towards attainment of organizational goals and objectives. Engagement of employees can also be regarded as the sense of responsibility developed in employees in relation to their contribution and performance for overall betterment of organization (Schaufeli & Solanova, 2007; Exec, 2007). In the fast changing co rporate world of today, it is strongly felt by the organizations that employees are their assets and it is due to this reason that organizations in general and management in particular have started give importance to the concept of employee engagement (Bhatia, 2011; Adi, 2012). However, the question arises whether employees’ engagement has something to do with the performance level of employees? And if yes, then how does employees’ engagement relate to employees’ performance, i.e. positively or negatively? This study thus attempts to explore this relationship between these two aspects of employees’ behavior in organizational context. 1.2. Research Aim This study aims at investigating the relationship between employee engagement and organizational performance with particular reference to the Nigerian Public

Creative Technology entry in the US market. Political factors that can affect its operations Essay Example for Free

Creative Technology entry in the US market. Political factors that can affect its operations Essay Introduction There are various political factors that can affect the operation of the Creative Technology in the US market.   First the company will be required to comply with the various government regulations that affect the pricing and the entire production process. The company also needs to comply with the various tax systems that are present in the American economy ( Donici, Maha, Ignat Maha,2012).   In addition the company is also required to comply with the various trading agreement of the companies that operate in the industry. The US government is also known to have to have minimum intervention on the business which will in turn help to ensure that the business is able to achieve its objective (Shaw, 2007).   The political stability currently enjoyed by the US government will also play a critical role in helping to ensure the company achieves its strategic growth objective in the US market. Domestic approach that might change Building a strong brand The company need first ensure that it concentrate on building a strong brand in the US market. Though building a strong brand the company can therefore be able to achieve to capture the interest of the consumer and therefore ensure the company achieves its strategic growth objectives. According to Ryan Jones (2012) building a strong brand can help to create the necessary emotional connections with the target consumers. Most importantly building a strong brand will help the company to compete with some of the companies that are leading in the sale of the earphone in the US market. Adopting online sales and marketing Online sales and marketing is current becoming one of the most important factors that helps to ensure that various business survive in US domestic market ( Donici et al.,2012). There is therefore need for the company to adopt the online sales and marking strategies in order to ensure it reaches its target consumers. In this case the company needs to set up a website that has an accurate reflection of the company goals and objectives. Reference Ryan, D., Jones, C. (2012). Understanding digital marketing: Marketing strategies for engaging the digital generation. Philadelphia, PA: Kogan Page. DONICI, A., MAHA, A., IGNAT, I., MAHA, L. (2012). E-Commerce across United States of America: Amazon.com. Economy Transdisciplinarity Cognition, 15(1), 252-258. Shaw, S. (2007). Airline marketing and management. Aldershot: Ashgate.

Fire Prevention and the Federal Government Essay Example for Free

Fire Prevention and the Federal Government Essay Many government agencies make fire prevention as part of their mission. America has the highest fire death rate is the highest in the world. Fires kill 3,700 and injure over 20,000 people each year. Property loss is about $11 billion per year. The United States Fire Administration (USFA) has helped to reduce fire deaths by half. They have contributed to fire prevention and suppression more than any other government agency. In 1974, Congress established the United States Fire Administration . Their mission is to provide national leadership to local fire and emergency services. It is a division of the Federal Emergency Management Agency (FEMA). FEMA became part of the Department of Homeland Security on March 1, 2003. Their mission is to â€Å"reduce the loss of life and property and protect the Nation from all hazards, including natural disasters, acts of terrorism, and other man-made disasters† (â€Å"About USFA†, n. d. ). The Department of Homeland Security was formed after the September 11, 2001 terrorist attacks. Their primary mission is to protect the country from terrorism. Since the USFA was created for the sole purpose of the prevention, preparedness, and response to fires and other emergencies, it has contributed the most to the cause. â€Å"America’s fire death rate is one of the highest per capita in the industrialized world† (â€Å"About USFA†, n. d. ). Thus, it is still an improvement since more than twenty years ago. In 1971, 12,000 people and 250 firefighters died as a result of fires. USFA continues to make our communities and society safer today. Reference U. S. Fire Administration. About the U. S. Fire Administration. Retrieved August 3, 2008 from http://www. usfa. dhs. gov.

Siebel Assignment Manager Rules Engine Computer Science Essay

Siebel Assignment Manager Rules Engine Computer Science Essay Siebel Assignment Manager is a rules engine that allows sales and service organizations to assign the most qualified people to specific tasks. Assignment Manager accomplishes this function by matching candidates to predefined and user-configurable assignment objects. To assign the most qualified candidate to each object, Assignment Manager applies assignment rules that you define. For you to define assignment rules, you select: à ¢Ã¢â€š ¬Ã‚ ¢ Objects to which each assignment rule applies à ¢Ã¢â€š ¬Ã‚ ¢ Rule Groups to which each assignment rule applies (optional) à ¢Ã¢â€š ¬Ã‚ ¢ Criteria for each assignment rule à ¢Ã¢â€š ¬Ã‚ ¢ Values for each assignment criteria à ¢Ã¢â€š ¬Ã‚ ¢ Skills to match assignment rules, objects, organizations, employees, and positions à ¢Ã¢â€š ¬Ã‚ ¢ Scores for each assignment rule, criteria, and value à ¢Ã¢â€š ¬Ã‚ ¢ Candidates that are scored using the assignment rule à ¢Ã¢â€š ¬Ã‚ ¢ Workload rules to balance work across your organization Terminology of Assignment Manager: Assignment Object: In Siebel Assignment Object is repository Data type which is need to be assigned. Based on Assignment Rule Assignment Manager finds the suitable candidate. A number of predefined assignment objects are available for use by Assignment Manager for the most commonly used business entities in Siebel Business Applications. Some of the predefined assignment objects are: à ¢-   Account à ¢-   Activity à ¢-   Campaign à ¢-   Campaign Contact à ¢-   Contact à ¢-   Opportunity à ¢-   Order (Sales Credit Assignment) à ¢-   Product Defect à ¢-   Project à ¢-   Project Team à ¢-   Service Request Assignment Rule: In Siebel Assignment Manager, an assignment rule is a collection of logical business boundaries. Each assignment rule has an activation and an expiration date that you can use to denote a range of dates for when the rule should be active. If you specify an activation date and no expiration date, the rule is active from the date denoted by the activation date onwards. If you specify an expiration date and no activation date, the rule is active until the date denoted by the expiration date. If you do not specify neither the activation date nor the expiration date, the rule is always active. Assignment Criteria: In Siebel Assignment Manager, assignment criteria enforce business conditions when applied to assignment rules. An assignment rule can have one or more assignment criteria. For Each criterion specific values can be given if required. Running mode of Assignment Manager: Batch ModeUse batch assignment to assign multiple records of an object in a single batch. Typically, you want to run batch jobs periodically when you anticipate the least amount of database activity (such as daily or weekly after-hours). Dynamic ModeDynamic assignment is especially useful in a deployment where users and server programs make frequent changes to the assignment object records (such as service requests and activities) because dynamic assignment can automatically determine the changes and assign the objects to the appropriate people and organizations. Interactive ModeRunning Assignment Manager in interactive mode allows end users to make real-time assignments. End users can review a list of potential assignees generated by Assignment Manager, then select and confirm, or override the assignment from the generated potential candidate list. Creating Assignment Rule (Considering Service Request as Assignment Object) Goto SiteMap->Admin Assignment DrillDown on Rule Group List Create a new Record Name Parent Rule Group Activation Expiration SR Assignment (If required) Date(From when rule group should be Active) Date(After this Date rule group should be expired) Drilldown on Rule Group Name Create Assignment Rule in Rule List Applet Name SR Assignment Rule For Object to be Assigned, Create a new record in PickApplet and select an Object. Fill Other fields Object To Be Assigned Activation Expiration Sequence Service Request Date(From when rule should be Active) Date(After this Date rule should be expired) 1 Drill Down on Assignment Rule, Fill the Candidate Details on the basis of requirement. Important fields, there values and descriptionà ¢Ã¢â€š ¬Ã‚ ¦.. Assignee Filter Field Assignee Filter Field Values Assignee Filter Description All, Above Minimum Use assignees with an assignment score greater than or equal to the assignment rules candidate passing score. Assigns one or more assignees. All, Must Assign Same as the All, Above Minimum value, except that the highest-scoring candidate is a potential assignee even if all candidates fail to meet the candidate passing score. Assigns one or more assignees. One, Best Fit Use the highest scoring assignee with an assignment score greater than or equal to the candidate passing score. Assigns one assignee. One, Random Choose a random assignee whose score is greater than or equal to the candidate passing score required for this assignment rule. Assigns one assignee. NOTE:  Ã‚  If you do not use scores, the candidate passing score on the assignment rule and all qualifying candidate scores are treated as zero. Therefore, every qualifying candidate (every candidate that passes all required criteria) is assigned depending on the assignee filter. The assignee filter determines how candidates are evaluated as potential assignees to the object. 2.2 Person Candidates Source From Rule. To assign the objects only to candidate (positions and employees) defined in the rule. All People. Checks Assignment Skills of the entire candidate (positions and employees) Teams. The person dynamic candidate teams you define in Siebel Tools (the value of the Team Type property in the Dynamic Candidate object) appear in the Person Candidates Source list of values (LOV) field in the assignment rule. 2.3 Organization Candidates Source From Rule. To assign the objects only to candidate (Organization) defined in the rule. All People. Checks Assignment Skills of the entire candidate (Organization). Teams. The organization dynamic candidate teams you define in Siebel Tools appear in the Organization Candidates Source list of values (LOV) field in the assignment rule. Check Employee Calendar Field If check then Assignment Manager checks the employees availability by checking its calander. Assignment Criteria: Goto Assignment Rule DrillDown on the Rule Name In Criteria tab, Create a new record Rule Criterion Service Request Type Comparison Method:Assignment Manager uses criteria comparison methods to qualify objects or candidates, or both, foran assignment rule Comparison Method Description Compare to Object Criteria values are compared with objects attribute. Compare to Person Compares criteria values to skills of person candidates (employees or positions). Person candidates that possess the skills required by the criterion qualify for this criterion. Compare Object to Person Objects attribute is compared with Assignment Skills of the candidates (employees or positions), Object is assigned to one candidates (employees or positions). Compare to Organization Compares criteria values to skills of Organization candidates. Organization candidates that possess the skills required by the criterion qualify for this criterion. Compare Object to Organization Objects attribute is compared with Assignment Skills of the organization candidates, Object is assigned to one organization candidates. Inclusion Method: Inclusion Method Description Include Attribute value must match at least criteria value Include All Attribute value must match all criteria value Include All Matching All Attribute value must match matching criteria value Exclude Attribute value should exclude all criteria value 5. Enter the criteria value by creating new record. Adding Candidates: Goto Employee candidate Add database users by creating new record. Workload distribution: Workload distribution is a special criteria type that balances the load between candidates. You create workload distribution by adding workload rules in the Assignment Workload view for employees and positions, or the Assignment Organization Workload view for organizations. Workload distribution is generally used with service assignments. Goto Workload Distribution Rule view. Create a new record Name Object To Be Assigned AssignServiceRequest Service Request Provide the condition for workload Condition Field Comparison Operator Value Service Request Status = Open Add this Workload distribution rule to Assignment Rule. Goto Assignment Rule Drilldown on Rule Name-> Goto Workload Distribution tab Create a new record. Select workload distribution rule Give a value for Maximum Workload Eg. 100. Give Score value if required. Finally Goto Assignment Rule and press Release button to make it available. Running Assignment Manager (Batch Mode): Goto Admin-Server Management-> Jobs Create a new record with following details Give the Component Name Batch Assignment Make the job repeating by giving following details Repeating Y Repeat Unit Minutes Repeat Interval 5 Enter the following job parameter. Name Value Assignment Object Name Service Request Object Where Clause where SR_STAT_ID = Open AND OWNER_EMP_ID IS NULL Submit the JOB. Dynamic Candidate: They are the potential assignee for assignment object. Similar to Static Candidate. These are the group of members for which Assignment Manager works. Dynamic Candidate mainly works for Compare Object to Person. This of two types, Single Owner Type: Only one candidate will be associated with Assignment Object. Multiple Owner Type: Multiple Members Will be associated with Assignment Object. For Configuring Dynamic Candidate, It is need to be configured from Tool side. The advantage of Dynamic Candidate is to reduce the list of members for assignment. Configuring Dynamic Candidate; Login into Siebel Tools. Query for Service Request in workflow policy. Goto Service Request Assignment Object. Goto Dynamic Candidate, Configure this according to following data. Compile Service Request Workflow Policy. This Team (Dynamic members) will be available in Person Candidate List. Case Study of Assignment Manager: Requirement Æ’Â  Service Request created under Account should be assigned to a candidate on the basis of following points: Service Request Type(Type Of Service Request) Employee Circle(SR circle and employee circle should be same) Service Request Shift Details(SR Creation time should be within employee working hour) Market Segment(Market Segment type of Account) Service Request should assign to limited users. Approach:- We have a option of limited no of users, i.e. the value in Person candidate source should be From Rule For Assignee filter we are using All, Above Minimum because we are not using scores. We have added two employees in Employee Candidate. We have Added Workload distribution rule, having maximum load 100. We are Using Compare to Object, Because Criteria values are being compared with Object attribute. Inclusion method is Include because only one value of object attribute is there to match with Assignment criteria value. EBC Steps to create EBCà ¢Ã¢â€š ¬Ã‚ ¦. Log in to Tool Goto File -> New Object (New Object Wizard) Select External Table Schema Import Enter The Following Details Project Any locked Project Schema Source If importing from DDL file then use DDL/Analytics, otherwise use ODBC Character Group Any three random digit After giving these details press Next. Select a data source which has ODBC entry. Give the name of table owner. Eg. STAGING Goto Next step. Select the table you want to generate the schema of goto next step. Provide the run time data source. As mentioned in TNS entry. Finish the wizard. This wizard will create external table schema. To check this data source make following entries in cfg file. In Data source section: [DataSources] UWUATDB = UWUATDB Foe this Data source make following entries: [UWUATDB] Docked = FALSE ConnectString = UWUATDB TableOwner = STAGING DSUsername = STAGING DSPassword = STAGING DLL = sscdo90.dll SqlStyle = OracleCBO Create a Business component based on this table and mentioned the Data Source name for the BC.

Baseball History :: essays research papers

Baseball is North America's oldest and most storied professional team sport. Certainly, there have been numerous moments which are still remembered by baseball fans of all ages many years after they happened. We all remember moments like "The Catch" in Game 1 of the 1954 World Series and Bill Mazeroski's World Series winning home run in 1960. There are also the players who transcend the ages like Babe Ruth, Ted Williams and Jackie Robinson. These players continue live on in the hearts and minds of the nation long after their playing days are over. The great players, teams and memorable moments of the 20th century are well remembered, but somewhat less known are those of the 19th century that helped to shape the game and provide a foundation for the great national pasttime that would develop in the current century. For the great Yankee teams of the 20's, 30's 40's and 50's, there are the St. Louis Browns of the American Association and Chicago White Stockings and Boston Red Stockings of the National League. The Ty Cobbs and Walter Johnsons of the game had their match in Cap Anson, Dan Brouthers and Amos Rusie. Colourful characters like Casey Stengel and Reggie Jackson had their equals in Arlie Latham and Mike "King" Kelly. It has been said that the more things change, the more they stay the same. This is certainly the case in baseball. The franchise shifts, player movements and salary issues of today are certainly not new, although the first half of the 20th century would give that impression. Since the National League began in 1876, at least one major league franchise either moved to a new city, moved to a new league, or has folded every year until 1893. Player movement of the early major leagues occurred quite frequently. Constant player movment and contract jumpers - players who left their old team for a better offer, often in the middle of the season - prompted Boston owner Arthur Soden to devise the reserve clause in 1879.

Comparing Two Heros - Beowulf and Odysseus Essay -- Homer Odyssey Epic

Comparing Two Heros - Beowulf and Odysseus Reading through Beowulf I began to compare it to the last great epic I read, Homer’s Odyssey. While the Odyssey and Beowulf are each examples of both historic and modern ideas of heroism, the acts of Beowulf’s hero seem to fit better within its context. Beowulf exhibits many obvious heroic qualities, such as his strength and confidence in battle. These along with more subtle diplomatic actions serve to define him as both a great warrior and leader. Beowulf shows both wit and patience in his swift retort after Unferth challenges his skill. Later, after proving himself by dismembering Grendel, he accepts Unferth’s sword to face Grendel’s mother. This offering can be seen as an act of apology or forfeit on Unferth’s part and reveals another side of the hero: forgiveness. Beowulf did not deny Unferth his repentance, nor did he ridicule him upon his conceit. In contrast with Beowulf’s concrete depictions of good versus evil, The Odyssey focuses more on the gray areas of punishment and revenge. A main theme throughout the poe...

Free Essays - The Metamorphosis of Holden in Sallingers Catcher in the Rye :: Catcher Rye Essays

The Metamorphosis of Holden in Sallinger's Catcher in the Rye In J.D. Sallinger's Catcher in the Rye, is based on the sullen life of Holden Caulfield, a 16-year-old teen-ager is trying to find his sense of direction. Holden, a growing adult, cannot accept the responsibilities of an adult. Eventually realizing that there is no way to avoid the adult life, he can only but accept this alternative lifestyle. What Holden describes the adult world as a sinful, corrupted life, he avoids it for three important reasons: His hatred towards phonies and liars, unable to accept adult responsibilities, and thirdly to enshrine his childhood youth. Holden uses the word phony to identify everything in the world that he rejects or encounters with. People are too talkative, too quiet, or dissimilar. Holden, himself, believes he is this perfect person, but no one believes that he is. This is why Holden believes he is surrounded by "phoniness." For example, Ossenburger of Pencey Prep, emphasizes that "he talked to Jesus all the time, even when he was driving his car." Holden thinks this is a load of crap and asserts, "'that killed me. I just see the big phony bastard shifting into first gear and asking Jesus to send him a few more stiffs" (17). Holden sees why he would pray to Jesus, only to send him some more dead bodies to get more business. Not only do phonies bug Holden, but liars and crooks. Another example is Sunny and Maurice, the elevator boy. Maurice offers Holden a prostitute for the night, "Innarested in having a little tail t'night" (90)? Holden decides to take up on this offer, and later that night, as promi sed Sunny knocks at his door. After entering the room, Holden cannot make a decision to sleep with the prostitute, an example of Holden clinging on to his childhood. He instead pays the prostitute for her trouble getting to his room, but after leaving, she barges back in with Maurice, complaining of how little she got. Maurice roughs up Holden and gets to his money, where Holden thinks more deprecate towards phonies and liars. Realizing what a real phony and liar people bound to be growing up, he decides to avoids the real world Free Essays - The Metamorphosis of Holden in Sallinger's Catcher in the Rye :: Catcher Rye Essays The Metamorphosis of Holden in Sallinger's Catcher in the Rye In J.D. Sallinger's Catcher in the Rye, is based on the sullen life of Holden Caulfield, a 16-year-old teen-ager is trying to find his sense of direction. Holden, a growing adult, cannot accept the responsibilities of an adult. Eventually realizing that there is no way to avoid the adult life, he can only but accept this alternative lifestyle. What Holden describes the adult world as a sinful, corrupted life, he avoids it for three important reasons: His hatred towards phonies and liars, unable to accept adult responsibilities, and thirdly to enshrine his childhood youth. Holden uses the word phony to identify everything in the world that he rejects or encounters with. People are too talkative, too quiet, or dissimilar. Holden, himself, believes he is this perfect person, but no one believes that he is. This is why Holden believes he is surrounded by "phoniness." For example, Ossenburger of Pencey Prep, emphasizes that "he talked to Jesus all the time, even when he was driving his car." Holden thinks this is a load of crap and asserts, "'that killed me. I just see the big phony bastard shifting into first gear and asking Jesus to send him a few more stiffs" (17). Holden sees why he would pray to Jesus, only to send him some more dead bodies to get more business. Not only do phonies bug Holden, but liars and crooks. Another example is Sunny and Maurice, the elevator boy. Maurice offers Holden a prostitute for the night, "Innarested in having a little tail t'night" (90)? Holden decides to take up on this offer, and later that night, as promi sed Sunny knocks at his door. After entering the room, Holden cannot make a decision to sleep with the prostitute, an example of Holden clinging on to his childhood. He instead pays the prostitute for her trouble getting to his room, but after leaving, she barges back in with Maurice, complaining of how little she got. Maurice roughs up Holden and gets to his money, where Holden thinks more deprecate towards phonies and liars. Realizing what a real phony and liar people bound to be growing up, he decides to avoids the real world

Davis Moore thesis discusses and analyzes Essay

Davis-Moore thesis discusses and analyzes the social equality and inequality and explains why different people obtain different rewards for the jobs that they do (Macionis, 2013). The general topic of the thesis is social stratification, which according to Davis-Moore, is present in every society due to the reason that it has some consequential benefits for the operation and the growth of the society. According to Davis-Moore, more reward is given to people that hold positions in the society that are considered to have some functional importance, such as that of a medical doctor (Macionis, 2013). The result of the reward system in the society implies equality in opportunities while promoting inequality in terms of the outcome that people receive. Social stratification, according to Davis-Moore thesis, makes the society more productive as well as efficient. The functional consequence of inequality in the society helps in ensuring that the relevant and skilled people fill various roles that are considered important in the society (Macionis, 2013). Talented people in the society are supplied with the necessary opportunities and motivation that enable them to undertake training and thus result in filling of the important roles in the society (Macionis, 2013). People who are most talented perform the important functions in the society. The greatest rewards are also offered to the positions that require a lot of training and are of importance in the maintenance of the order and system in the society (Macionis, 2013). For example, doctors train for many years and, therefore, are expected to receive higher perks due to the kind of role they play in the society. Engineers and pilots also take a lot of time to train hence the notion that they should receive higher rewards for their jobs. Melvin Tumin criticized Davis-Moore’s thesis of social stratification by saying that there has been no demonstration of functional importance of the varying positions in the society (Macionis, 2013). Melvin also notes that such a demonstration has not been made. Reference Macionis, J. (2013). Sociology. Pearson Education. Source document

On the Symbolism of The Scarlet Letter Essay

Introduction: Nathaniel Hawthorne is a great romantic novelist in America in the 19th century. His novel, The Scarlet Letter, is considered as the first American psychological novel written by Nathaniel Hawthorne. It reveals the psychological insight with which Hawthorne proved guilt and anxiety in the human soul. The Scarlet Letter is deeply concerned with ethical problems of sin, punishment, and atonement. The background of the story is set in Salem, Massachusetts, a strictly controlled Puritan town with harsh laws and fierce prejudices. Hester Prynne, a young wife whose husband is presumed dead, is being publicly humiliated for the sin of adultery. The proof of her sin is her baby girl Pearl. She conceals the identity of Pearl’s father to protect him from the harsh judgment of Puritan law. She however is doomed to spend the rest of her life marked as an adulterer by wearing a scarlet â€Å"A† on her chest. Hester’s husband meanwhile has arrived in the colony and taken up practice as a doctor. He makes Hester promise that she will not reveal his identity to anyone. It is the Reverend Arthur Dimmesdale, who is renowned as an especially holy and pious man. Wracked by guilt he starts to show outward signs of serious illness. Hester’s husband under the assumed name Roger Chillingworth moves in begins taking care of Dimmesdale. Chillingworth soon discovers that he is Pearl’s father. For revenge, Chillingworth uses his influence to multiply the feelings of guilt in the minister as a form of emotional torture. At the climax of the story, Dimmesdale confesses his sin and dies. Hester and Pearl leave the colony. Chillingworth’s gets the purpose of revenge but suddenly finds his life meaningless and dies within a year. Hawthorne is outstanding in literary skills, especially in symbolism. In this novel, symbolism runs through the whole novel where the scarlet letter â€Å"A†, the characters of story and the settings are all endowed with a deep symbolic significance. The main symbolism of the novel is represented by the colors, the scarlet letter â€Å"A†, the four main characters and the settings. The wide use of symbolism makes his characters to be recalled embodiment of psychological traits or moral concepts. Few literature works equals The Scarlet Letter in intensity and effective use of images and symbols. Significance: This paper attempts to illustrate Nathaniel Hawthorne’s wide use of symbolism in his masterpiece The Scarlet Letter, which shows its profound significance when facing the sin and the struggle of the human soul in the harsh Puritan society. The paper is mainly divided by sixth parts: the first part is the introduction of the author and the novel The Scarlet Letter; the second is the symbolism and its relation with the novel; the third is the symbolic meaning of the scarlet letter â€Å"A†; then the symbolic meaning of the four characters; the fifth part is the symbolic meaning of the settings as well as the places; the last part will be the conclusion of the paper. Literature Review: Many studies have related to the symbolism in The Scarlet Letter. In the past, studies are mainly focused on the symbolism of â€Å"A†, the main characters, the settings, and the places. This paper analyzes the symbolism in The Scarlet Letter systematically. The research on the symbolism of the Scarlet Letter â€Å"A†: There are many studies about the Scarlet Letter â€Å"A†, such as Zeng Yanbo’s The Symbolism in The Scarlet Letter. In her paper, he points out the letter A’s implied meaning changes as the plot develops; first it appears as the symbol of the guilt of adultery. It then changes into a symbol of alone and alienation, then into amazon, adamant and avenger, and it becomes a symbol of able and angel, finally it changes into aspiration for the new life, as well as amour and admire between Arthur and Hester. The symbolism of the four major characters: In The Scarlet Letter, Hawthorne gives different symbolic meanings to the four major charac ters. In Liu Huijuan’s paper On the Symbolic Meaning in Hawthorne’s Works The Scarlet letter, the author studies that the heroine’s name Hester Prynne contains the meaning of beauty, passion, amour, admiration and aspiraion. While the hero, Arthur Dimmesdale, whose initials AD, which also stands for adultery .The name of Hester’s husband Roger Chillingworth means agony, anguish and avenger. Hester and Arthur’s daughter’s name Pearl contains the meaning of precious, glorious and good virtue. The symbolism of the settings: In the novel, settings are one of major elements of symbolism, such as the scaffold, which is the  dominating point at the beginning, in the middle, and at the end of the story. In Zeng Yanbo’s On Symbolism in The Scarlet Letter, he illustrates that the prison represents the cruelty of the Puritan Society. The rose bush is the symbol of passion. The sunshine is the symbol of aspiration. Many people aren’t focus on one aspect of the novel. Zhang Julan makes a profound discussion about the symbolism in The Scarlet Letter, and reveals the significance of symbolism in the novel. Besides, she also discusses the sin, atonement and redemption of the God in the novel. In these articles, they all research the symbolism in The Scarlet Letter and the great significance of symbolism. This paper is focus on the symbolism in detail based on above research results. Thesis Statement: Symbolism: A symbol is something concrete that represents or suggests another thing that can’t be pictured in itself. The use of description of some outward object is to show some hidden meaning. Symbols are always in relationship, context and association, with which authors can change a wide variety of ideas into single, simple acts of understanding. In The Scarlet Letter, symbolism runs through the whole novel. Hawthorne’s emphasis on symbolism often makes the characters shadowy but with implied meaning to chew. The main symbolism of the novel is represented by the colors, the scarlet letter â€Å"A†, the four main characters, the settings and the places. Outline: Nathaniel Hawthorne is a great romantic novelist in America in the 19th century. His novel, The Scarlet Letter, is considered as the first American novel with symbolic meaning from the very beginning to the end. In The Scarlet Letter, the symbolic meaning can be divided into the following several aspects: The symbolism of the colors: It is commonly agreed that colors are used extensively as symbols in The Scarlet Letter. The most frequently employed color symbol by the author is red. Red represents Hester’s sin, as shown by the letter â€Å"A†. The use of the red color expresses how differently Hester and Pearl are viewed by the people of Puritan Society, who are shameful for Hester’s adultery. Besides, the red color, along with images of bright glow, shows Pearl to be the product of a moment of passion between Hester and Dimmesdale. As a red symbol of Hester’s sin,  Pearl is often identified with the color red. The symbolic meaning of the letter â€Å"A†: the letter â€Å"A† has many symbolic meanings in this paper. When it comes to the Christianity, â€Å"A† stands for forbidden apple stolen by Adam and Eve; â€Å"A† for the act of the Apostles; â€Å"A† for Arrogance. For Hester, â€Å"A† stands for alone, alienation, able, angel, aspiration and admiration. For Roger Chillingworth, â€Å"A† stands for amazon, adamant and avenger. The symbolism of the four characters: Hawthorne used the four characters as symbols in The Scarlet Letter. The four symbolize different aspects of sin. Hester Prynne stands for how sin can make one more independent and stronger, and Arthur Demmesdale symbolizes the harm of hidden sin. Pearl symbolizes the living scarlet letter with sunshine. Roger Chillingworth is the symbol of revenge. The symbolism of the settings and places: in the novel, settings are one of major elements of symbolism. For example, the prison symbolizes the harshness of the Puritan Society; the scaffold symbolizes the redemption of Hester and Arthur; the rosebush symbolizes the passion and amour between Hester and Arthur; the sunshine symbolizes hope. Reference: Arlin Tume. Nathaniel Hawthorne: A Biography. New York: Barnes & Nobel, 1961 Hawthorne Nathaniel. The Scarlet Letter. Beijing: The Commercial Press, 1996 Http://www.chuckiii.com/Reports/Symbolism_In_the_Scarlet_Letter.shtml Http://www.getfreeessays.com/show_essay/3178.html Http://www.gradesaver.com/ClassicNotes/Titles/thescarletletter/wwwboard/forum.html James Henry. Nathaniel Hawthorne: A Biography. New York: Harpoer Johnson Claudia D. Understanding The Scarlet Letter. London: Greenwood Press. Nathaniel Hawthorne. The Scarlet Letter in both Chinese and English, tr. By WangHong.et al. Bejing: Yili People’s Press, 2001. Spiller E. Robert. The Cycle of American Literature: An Essay in Historical Criticism. New York: The Fress Press, 1995 Weiren Wu. History and Anthology of American Literature. Beijing: Foreign Language and Research Press, 1991.

Importance of being on time USMC Essay

Being at the appropriate place of duty at the correct time is a very important part of being in the Marine Corps. Being at the right place at the right time for any member of the Armed forces is extremely essential to the defense of the entire United States. Also being at the right place at the right time ensures a steady workplace, and ultimately the reliablity that others have on us. A Marine can not move up in the ranks in the Marine Corps if he or she is constantly late and/or at the wrong place. A Marine who truly wants to succeed in the military must go out of his or her way to get squared away and be on time to his or her place of duty or consequences will be bestowed upon them. This concept goes for any person in any career not just the military. Of course being on time in the Marine Corps is being at your appointed place of duty fifteen minutes prior to the actual time of that was ordered. If some one can not carry out the most simple and most important aspect of being on time as a Marine, he or she will be considered unworthy or unfit to be or become an NCO or even higher in they’re career. Even if a Marine goes above and beyond in in the workplace, in events, is great with physical, and mental, but is not on time and punctual than he or she will never actually succeed in the military. Dependability, accountability, consistency and discipline are all crucially related to being on time. Being early also shows that the individual aims high and has their priorities straight. It is directly related to a Marines appearance, combat readiness, mission effectiveness, and essentially every aspect of military life and responsibilities. Your appreance is the first thing that a leader sees, if you have a bad or no shave, no haircut (for males), tardiness, bad physical appearance, druck or hungover to an extreme. Then automatically you have given off a bad appearance, they dont want to go to you for big things, important things, because you can not even handle the simplest things. If you are unable to complete simple things, then when the time comes how will you even be close to doing something tuely challenging. You may work hard and complete tasks faster than any of your other peers, but if your apprearance is bad, then your leader are not even looking they already have a mindset, a negative mind set. All you have in life is your credablity, once it is gone in one persons eyes, you have to put in way more  effort restoring that, compared to the effort that it would have required to maintain your ablility to be relied on. Failure to be on time not only hinders mission capability and readiness, but also can cost unnecessary life lives in or out of combat. For instance; a Marine is late or does not report at all to his place of duty as ordered. In an extreme case a Marine not being on time to relieve the current Marine on post would cause the combat effectiveness and readiness of this Marine to be greatly reduced. This would be caused by fatigue, or lack of supplies needed. As a result of this Marines combat effectiveness he could be compromised and the security of the area could be over run. This is why being where one needs to be at the correct time will always be one of the most important aspects of being in the military. These things do happen on the battle field, whether it be friendly of enemy. However, This can be avoided by, once again, being on time. This is also why being on time remains and always will be an extreme aspect of military bearing and discipline. If you can not be on time, it is said that you have no discipline. Without discipline there is no way for Marines to efficiently fight and win against the enemy. And if we cannot defeat our enemies then there will no longer be a need for Marines. There is nearly no excuse for being late, or not reporting to your rightful place of duty at the right time. Accountability also goes hand in hand with being on time. Which ranges from being on time for the first formation of the day, being on time to relieve a fellow Marine from his post, or being on time to provide critical reinforcements for a unit that has been weakened and compromised in battle. The were about of a Marine is of extremely important at all times. As people say, how a Marine trains is how a Marine fights. If this term is true someone can only come to the conclusion that if a Marine isn’t on time how can he save and protect the lives of other Marines. He or she can’t be depended upon if they aren’t disciplined enough to be on time every time he is ordered to be. Dependability is the key to discipline and if you cant be on time then you wont be depended on, and you are then useless to others. In other words, in military life there is simply no margin for error regarding  being late or tardiness.

Importance of Couseling Essay

The study was limited to only sixteen secondary schools: thirteen government secondary schools and three mission secondary schools in Benin City with practicing school counsellor(s). In all, there were four hundred and twenty respondents (420). Sex was not a factor in the study. Two four-point Likert type scale questionnaires were used to obtain data for the study. These are: Secondary School Counsellors’ Questionnaire (SSCQ); and Secondary School Students’ Questionnaire (SSSQ). The reliabilities of 0.69 and 0.80 were obtained respectively SSCQ and SSSQ using the Cronbach Alpha Internal Consistency reliability. The findings show that there are insufficient counsellors in schools; inadequate availability of counselling facilities; and that the qualification of guidance and counselling personnel has impact on the quality of guidance services they provide to secondary school students in Nigeria. These findings suggest that these variables will help to promote students’ adjustment in the school and the society at large. Paradoxically, the absence of these variables could precipitate students’ maladjustment. Recommendations on ways of improving guidance and counselling services to promote students adjustment were proffered. Keywords: Counselling Qualities; Guidance and Counselling; Students adjustment;; Nigeria 1. Introduction Guidance and Counselling happens to be one of the developments in the field of Education in Nigeria. It became popular with the introduction of the 6-3-3-4 educational system. It is generally accepted that in Nigeria, the organized/formal guidance started in 1959 at St. Theresa’s College, Oke-Ado in Ibadan by some Reverend Sisters, out of concern for the products of their school. They felt that there was need to offer vocational guidance to their outgoing final year students. As a result, the Rev. Sisters invited twenty educated people from Ibadan community who were in different professions and therefore knew more about the emerging world of work than the students and the Rev. Sisters. Fifty-four out of the sixty students benefited from the experts’ advice and were placed in various jobs. The innovation was highly accepted by the society because in later years this group of people, though not trained counsellors, organized career talks, seminars, guidance workshops and lectures for the class five students. Later on, the vocational guidance services spread to other secondary schools outside Ibadan and across the entire federation. The ministry officials became so interested in these organized services that this group of â€Å"Career Advisers† was invited to provide career workshops for teachers and career masters. Eventually the term â€Å"Career Advisers† became a national issue. In an attempt to overhaul the old educational system, towards the needs of the nation, the Nigerian Educational Research Council (NERC) in September 1969 organized a conference on curriculum development. The curriculum conference was followed by a government sponsored National Seminar in 1973 under the chairmanship of Chief S.O. Adebo to deliberate on all aspects of a National Policy on Education using the report of the 1969 curriculum conference as the working document. The conference came up with recommendations for a New National Policy on Education, which the Federal Government accepted and published in 1977 and revised in 1981, 1989 and 2004. With the highlighted changes in the Nation’s educational system, the need for guidance and counselling services in Nigerian secondary schools became more glaring. Consequently, Guidance and Counselling Services became an integral and essential component of the educational process for all students as they progress through the educational system. According to Egbochuku (2008), the aims of school guidance and counselling services, which are based on a developmental hierarchy, are to provide students with: 1. Opportunities to develop knowledge and appreciation of themselves and others; 2. Opportunities to develop relationship skills, ethical standards and a sense of responsibility; 3. Opportunities to acquire skills and attitudes necessary to develop educational goals which are suited to their needs, interests and abilities; 4. Information that would enable them to make decisions about life and career opportunities (: 15). Today, guidance and counselling has gained prominence in t he Nigerian educational system and many people are getting interested in the guidance of youth in making wise educational, vocational and personal/social decisions. Consequent upon the expansion of counselling activities in Nigeria and the need to form a larger association to embrace both counsellors and career masters, the Counselling Association of Nigeria (CAN) was launched on the 11th November 1976. To facilitate efficient management of guidance and counselling services in Nigeria secondary schools, guidance and counselling personnel are being trained in the tertiary institutions and sent to schools to deliver these services. Also, basic courses in guidance and counselling feature in all teachers-education programmes. Prominent among the services rendered by guidance and counselling personnel in secondary schools are Information, Appraisal, Referral, Guidance, Counselling and Planning, Placement and follow-up services for the proper guidance of students. Against this background therefore, the focus of the study is to assess the realities of guidance and counselling services in providing adequate guidance for Nigerian secondary school students. 1.1. Statement of the problem It is assumed that with the increasing complexities in the society, industrial and technological development all going hand-in-hand, the succeeding generation will find it difficult to adjust themselves both to the society, work, family and schools. Failures in proper adjustment to all the facets mentioned could affect the education of young people and expose them to environmental as well as personal problems in development. Guidance and Counselling, as a delivery service, should not be misconstrued as the traditional type that is based on the principles of â€Å"to guide, to direct on a course, to enlighten, or to assist†. This traditional type of counselling was principally carried out in African setting by heads of families, Priests, and church leaders (Olayinka and Omoegun, 2001). Because of the complex nature of Nigerian society, the counselling profession has assumed a wider role. Present day Guidance and counselling is based on the process of helping individuals understand themselves which will lead to the better understanding of the other aspect of their lives (Egbochuku, 2008).   According to the literature, these services are the formalized actions taken by the school to make guidance operational and available to students. These formalized actions typically consist of a set of processes, techniques and functions that serve to carry out the guidance and counselling goals of a particular educational level. For students to be properly informed, they need the assistance of trained guidance and counselling personnel. Hence, the government made it a policy that guidance and counselling should feature in teacher-education programmes because teachers are closer to the students. Furthermore, the department of Guidance and Counselling has been established in most Nigeria Universities to train counsellors at the B.Sc., Master and PhD levels, to equip them with the appropriate counselling techniques to carry out guidance and counselling services in secondary schools. There is need therefore to assess the guidance and counselling services rendered by school counsellors to find out if these services actually provide adequate guidance for students’ development. It is therefore hypothesized that Qualification of guidance and counselling personnel, availability of guidance and counselling facilities, quality of guidance and counselling services will not significantly predict students’ adjustment 1.2. Purpose of the study This study assessed the quality of guidance and counselling services in secondary schools with practicing school counsellors in Edo state. To achieve this, the researcher examined the qualification of personnel providing guidance and counselling services, availability of materials for the successful execution of Nigerian secondary school guidance and counselling services and the impact of guidance programs on students’ adjustment. 1.3. Significance of the study Guidance and counselling is the bedrock for achieving self-actualisation. It is a process of helping individuals to understand themselves by discovering their own needs, interests and capabilities in order to formulate their own goals and make plans for realizing those goals. An analysis of guidance and counselling services in providing adequate guidance for secondary school students is of paramount importance; hence the this study. The result from the study will help in throwing more light on how guidance and counselling services is being implemented in secondary schools in Nigeria and the quality of guidance services received by secondary school students. In addition, it provides information to education planners and school administrators on their responsibility in providing adequate facilities for guidance and counselling services in order for students to receive quality guidance. It also reveals the extent to which guidance and counselling services influence the total development of the potentials and proper adjustment of secondary school students. 2. Methodology This is a survey study using correlational research design. The scope of the study covers some selected government and mission secondary schools with practicing school counsellors in Benin City of Edo State Nigeria. This is because Benin City is a metropolitan city and consists of three well-populated Local Government Areas (Egor, Oredo, Ikpoba Okha LGA) in Edo –South Senatorial District, out of the 18 LGAs in the 3 Senatorial Districts of Edo State. Purposive sampling techniques and simple random sampling techniques were employed in selecting the sample for the study. This study was limited to only sixteen (16) secondary schools thirteen (13) government secondary schools and three mission secondary schools in Benin City because only these schools had practicing school counsellor(s) as at the time the study was carried out. In all, there were four hundred and twenty respondents (420). Sex was not a factor in the study. 2.1. Instrumentation Two different four-point Likert type scale questionnaires were designed by the researcher to obtain data for the study. These are: (1) Secondary School Counsellors’ Questionnaire (SSCQ); (2) Secondary School Students’ Questionnaire (SSSQ) The SSCQ consisted of two main sections viz: Section ‘A’: This consisted of three items requesting information about the level of qualification in guidance and counselling from the respondents. Section ‘B’: This consisted of five items requesting information about the availability of guidance and counselling facilitiesmaterials in the school. The SSSQ also consisted of two sections viz: Section ‘A’: This consisted of eleven items eliciting information about the quality of guidance services rend by counsellors in the school from the respondents. Section ‘B’: This consisted of twelve items requesting information about the impact of guidance and counselling services on Nigerian secondary school students’ adjustment. The respondents in each case were requested to indicate the extent to which they agreed or disagreed to each item. Items one to three in section â€Å"A† of the SSCQ and items one to eleven in section â€Å"A† of the SSSQ were used to test hypothesis one. Items one to five in section â€Å"B† of the SSCQ and items one to eleven in section â€Å"A† of the SSSQ were used to test hypothesis two. Items one to eleven in section â€Å"A† of the SSSQ and items one to twelve in section â€Å"B† of the SSSQ were used to test hypothesis three. The scoring of the instruments was as follow: Strongly Agree (SA)-4 Agree (A)-3 Disagree (D)-2 Strongly Disagree (SD)-1 For all positive worded items the above was the case, while the reverse was the case for all negative worded items in the questionnaire. 2.1.1. Validity and Reliability of the instruments Both construct and face validity was established. The reliability of 0.69 and 0.67 were obtained respectively for sections A and B of the instrument for Counsellors (SSCQ) using the Cronbach Alpha Internal Consistency reliability test. The Students’ Questionnaire (SSSQ) yielded an alpha coefficient of reliability 0.80. 2.1.2. Administration of the instruments Permission was obtained from the school before administering the questionnaires, which were personally administered by the investigator to the respondents in the various secondary schools selected for the study. 2.2. Analysis of Data Descriptive Statistics and Pearson Product Correlation were used were used for analysis. 3. Results Variables Qualification of guidance and counselling personnel Quality of guidance services The table 1 shows an r. value of .169 testing at an alpha level of .05 and a p< .001. The p. value is less than .05 (p

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